1. Korea Beauty Festival 2025
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Dates: June 19 (Thu) – July 18 (Fri), 2025 (approximately one month)
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Location: Major destinations and landmarks across Seoul
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Dongdaemun Design Plaza (DDP): Opening ceremony and “K‑Beauty Town” main programs (June 19–22)
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Additional event zones in Myeongdong, Gangnam, Seongsu, Hongdae, and Cheonggyecheon
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Key Programs:
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K‑Beauty Town (June 19–22): Hands-on beauty experience booths featuring skincare, makeup, hair, wellness, and medical beauty. Visitors can receive personal color analysis, make a “K‑Beauty Passport,” and enjoy curated K-lifestyle zones.
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K‑Beauty Trend Spots: Themed programs held throughout Seoul’s most vibrant neighborhoods, showcasing different aspects of Korean beauty culture.
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Tourist Promotions: Discounts on airfare, accommodations, taxis, and local experiences for international attendees.
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Target Audience: International tourists and beauty enthusiasts seeking immersive K‑beauty experiences
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Reservation & Contact: Advance booking via the official website is required. For inquiries: +82-70-4808-3888 (10:00–18:00, weekdays)
The Korea Beauty Festival 2025 is more than just an exhibition—it's a citywide, lifestyle-oriented beauty festival designed to let participants truly experience the heart of K‑beauty. Held over a full month, the event transforms Seoul into a live stage for beauty discovery. At the center is the “K‑Beauty Town” at DDP, where guests can explore everything from makeup and skincare consultations to wellness therapies and aesthetic experiences.
Meanwhile, multiple neighborhoods across Seoul will host “Trend Spots,” each with its own concept and pop-up experiences. This festival also ties into local tourism by offering travel discounts and curated beauty-themed journeys, especially for international visitors. It blends culture, shopping, and personal care into a unified experience—perfect for anyone wanting to explore Korean beauty in a hands-on, memorable way.
3. Korea Aesthetic & Derma Expo 2025 (KAD 2025)
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Dates: June 27 (Fri) – June 29 (Sun), 2025 (3 days)
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Location: aT Center, Yangjae, Seoul
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Main Focus Areas:
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Medical Aesthetic Equipment & Devices: Featuring the latest energy-based devices, skincare machines, and active ingredient technologies tailored for dermatology and aesthetic practices.
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Digital Beauty Solutions: AI-powered skin diagnostics, 3D virtual makeup trials, and next-generation beauty wearables will be demonstrated and exhibited.
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Academic Seminars & Live Demonstrations: Real-time clinical demos, discussions on global certification trends, and insights into emerging regulations and aesthetic procedures.
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Hospital Networking Program: Guided tours of top-tier dermatology and plastic surgery clinics in Seoul, providing business and learning opportunities.
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Target Audience: Professionals in the beauty and medical sectors, including clinic owners, skincare brands, equipment manufacturers, and researchers
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Registration:
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Free for online pre-registration (until June 26)
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20,000 KRW onsite admission
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Over 150 exhibitors and 8,000 expected attendees
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KAD 2025 is Korea’s premier B2B expo for medical and aesthetic beauty technology. Designed for industry professionals, it highlights the latest advances in skin treatment equipment, clinical procedures, and digital beauty integration. From laser and RF devices to wearable skincare tech and AI-driven diagnostic systems, the event brings together cutting-edge innovations and practical applications under one roof.
Attendees can also participate in academic conferences, regulatory briefings, and live demonstrations that provide in-depth knowledge for clinics, labs, and developers. The event emphasizes real-world business matching through hospital tours and one-on-one consultations. Whether you're seeking to expand your clinic’s capabilities, scout new partnerships, or stay ahead of international trends, KAD 2025 is the definitive platform for innovation in the professional beauty sector.