On July 1st, the premium personal brand 'Botalab' chose 'Taehee Kim' as their brand model.
They said Taehee Kim has proven her performance and presence in dramas such as "Hi-bye" and "Mama" after 5 years of gap.
Botalab stated that the elegant and quality image of Taehee Kim who has both intelligence and beauty was positioned as a beautiful actress representing Asia beyond South Korea.
Botalab Deserticola Hair Care Set
Botalab is a brand released last June in contract with the Korean Research Institute of Bioscience and Biotechnology.
The spokesman said, "We wish to become a brand with an exclusive technology and ingredient development that can approach those who experience the early hair loss." They plan to actively promote both online and offline from July 1st.